Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt t...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Edition: | 1st ed. 2017. |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Online Access: | https://doi.org/10.1007/978-3-319-45596-9 |