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Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, t...

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Corporate Author: SpringerLink (Online service)
Other Authors: Rossi, Patricia. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Customer relations—Management.
Internet marketing.
Leadership.
Call centers.
Customer Relationship Management.
Online Marketing/Social Media.
Business Strategy/Leadership.
Call Center/Customer Service.
Online Access:https://doi.org/10.1007/978-3-319-47331-4

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https://doi.org/10.1007/978-3-319-47331-4

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