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CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects /

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly cha...

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Main Authors: Perna, A. (Author, http://id.loc.gov/vocabulary/relators/aut), Baraldi, E. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Management.
Leadership.
International business enterprises.
Customer relations—Management.
Industrial management.
Industries.
Business Strategy/Leadership.
International Business.
Customer Relationship Management.
Innovation/Technology Management.
Online Access:https://doi.org/10.1057/9781137335661

Internet

https://doi.org/10.1057/9781137335661

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