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02826nam a22005655i 4500 |
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978-1-137-33566-1 |
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DE-He213 |
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20200919112004.0 |
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cr nn 008mamaa |
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151222s2014 xxk| s |||| 0|eng d |
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|a 9781137335661
|9 978-1-137-33566-1
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|a 10.1057/9781137335661
|2 doi
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|a HD28-70
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|a KJM
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|a 658
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|a Perna, A.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a CRM Systems in Industrial Companies
|h [electronic resource] :
|b Intra- and Inter-Organizational Effects /
|c by A. Perna, E. Baraldi.
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| 250 |
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|a 1st ed. 2014.
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| 264 |
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2014.
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| 300 |
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|a XIII, 249 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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| 520 |
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|a CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
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| 650 |
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|a Management.
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| 650 |
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|a Leadership.
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| 650 |
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|a International business enterprises.
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| 650 |
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|a Customer relations—Management.
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| 650 |
|
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|a Industrial management.
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| 650 |
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|a Industries.
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| 650 |
1 |
4 |
|a Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515000
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515010
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| 650 |
2 |
4 |
|a International Business.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/525000
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| 650 |
2 |
4 |
|a Customer Relationship Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513050
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| 650 |
2 |
4 |
|a Innovation/Technology Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/518000
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| 650 |
2 |
4 |
|a Industries.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/527000
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| 700 |
1 |
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|a Baraldi, E.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer Nature eBook
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| 776 |
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|i Printed edition:
|z 9781137335654
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| 776 |
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|i Printed edition:
|z 9781349463176
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349463169
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| 856 |
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|u https://doi.org/10.1057/9781137335661
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| 912 |
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
|
