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Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business /

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for impro...

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Main Authors: Stroud, D. (Author, http://id.loc.gov/vocabulary/relators/aut), Walker, K. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Marketing.
International business enterprises.
Leadership.
Customer relations—Management.
Management.
Industrial management.
Market research.
International Business.
Business Strategy/Leadership.
Customer Relationship Management.
Innovation/Technology Management.
Market Research/Competitive Intelligence.
Online Access:https://doi.org/10.1057/9780230378209

Internet

https://doi.org/10.1057/9780230378209

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