Creative Cost-Benefits Reinvention How to Reverse Commoditization Hell in the Age of Customer Capitalism /

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the d...

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Main Author: Dussart, C. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2010.
Edition:1st ed. 2010.
Subjects:
Online Access:https://doi.org/10.1057/9780230114630