CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects /
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly cha...
| Main Authors: | , |
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| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2014.
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| Edition: | 1st ed. 2014. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9781137335661 |