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CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects /

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly cha...

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Main Authors: Perna, A. (Author, http://id.loc.gov/vocabulary/relators/aut), Baraldi, E. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Management.
Leadership.
International business enterprises.
Customer relations—Management.
Industrial management.
Industries.
Business Strategy/Leadership.
International Business.
Customer Relationship Management.
Innovation/Technology Management.
Online Access:https://doi.org/10.1057/9781137335661
Summary:CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Physical Description:XIII, 249 p. online resource.
ISBN:9781137335661

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