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Hit Brands How Music Builds Value for the World's Smartest Brands /

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand...

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Main Authors: Jackson, D. (Author, http://id.loc.gov/vocabulary/relators/aut), Jankovich, R. (http://id.loc.gov/vocabulary/relators/aut), Sheinkop, E. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Marketing.
International business enterprises.
Public relations.
Industries.
Economics.
Management science.
Leadership.
International Business.
Corporate Communication/Public Relations.
Economics, general.
Business Strategy/Leadership.
Online Access:https://doi.org/10.1057/9781137271488

Internet

https://doi.org/10.1057/9781137271488

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