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02936nam a22006015i 4500 |
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978-1-137-27148-8 |
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DE-He213 |
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20200919074600.0 |
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cr nn 008mamaa |
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151222s2013 xxk| s |||| 0|eng d |
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|a 9781137271488
|9 978-1-137-27148-8
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|a 10.1057/9781137271488
|2 doi
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|a HF5410-5417.5
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|a KJS
|2 bicssc
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|a BUS043000
|2 bisacsh
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|a KJSM
|2 thema
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|a 658.8
|2 23
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| 100 |
1 |
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|a Jackson, D.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 245 |
1 |
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|a Hit Brands
|h [electronic resource] :
|b How Music Builds Value for the World's Smartest Brands /
|c by D. Jackson, R. Jankovich, E. Sheinkop.
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| 250 |
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|a 1st ed. 2013.
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| 264 |
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1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2013.
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| 300 |
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|a X, 201 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
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|a Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a International business enterprises.
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| 650 |
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|a Public relations.
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| 650 |
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|a Industries.
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| 650 |
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|a Economics.
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| 650 |
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|a Management science.
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| 650 |
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|a Leadership.
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| 650 |
1 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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| 650 |
2 |
4 |
|a International Business.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/525000
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| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513040
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| 650 |
2 |
4 |
|a Industries.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/527000
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| 650 |
2 |
4 |
|a Economics, general.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/W00000
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515010
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| 700 |
1 |
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|a Jankovich, R.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 700 |
1 |
|
|a Sheinkop, E.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 710 |
2 |
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|a SpringerLink (Online service)
|
| 773 |
0 |
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|t Springer Nature eBook
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781137271471
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349444595
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349444588
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| 856 |
4 |
0 |
|u https://doi.org/10.1057/9781137271488
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| 912 |
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
|
