Marketing and Customer Loyalty The Extra Step Approach /
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Edition: | 1st ed. 2017. |
| Series: | International Series in Advanced Management Studies,
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| Online Access: | https://doi.org/10.1007/978-3-319-51991-3 |