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Energy Branding Harnessing Consumer Power /

‘An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.’ —Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA ‘Fridrik offers a unique approach to create value for the utili...

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Main Author: Larsen, Friðrik. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Subjects:
Branding (Marketing).
Energy.
Project management.
Customer relations—Management.
Motivation research (Marketing).
Branding.
Energy, general.
Project Management.
Customer Relationship Management.
Consumer Behavior.
Online Access:https://doi.org/10.1007/978-3-319-57198-0

Internet

https://doi.org/10.1007/978-3-319-57198-0

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