Marketing Communication Policies
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who t...
| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2007.
|
| Edition: | 1st ed. 2007. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-540-37323-0 |