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Brand Fans Lessons from the World's Greatest Sporting Brands /

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices,...

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Main Authors: Smith, Aaron C.T. (Author, http://id.loc.gov/vocabulary/relators/aut), Stavros, Constantino. (http://id.loc.gov/vocabulary/relators/aut), Westberg, Kate. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Edition:1st ed. 2017.
Subjects:
Customer relations—Management.
Market research.
Sports—Economic aspects.
Customer Relationship Management.
Market Research/Competitive Intelligence.
Sports Economics.
Online Access:https://doi.org/10.1007/978-3-319-48854-7

Internet

https://doi.org/10.1007/978-3-319-48854-7

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