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Marketing in Context Setting the Scene /

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultu...

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Main Author:	Hackley, Chris. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:	1st ed. 2013.
Subjects:	Marketing. Operations research. Decision making. Leadership. Public relations. Operations Research/Decision Theory. Business Strategy/Leadership. Corporate Communication/Public Relations.
Online Access:	https://doi.org/10.1057/9781137297112

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