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Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated w...

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Corporate Author: SpringerLink (Online service)
Other Authors: Spotts, Harlan E. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:https://doi.org/10.1007/978-3-319-11779-9

Internet

https://doi.org/10.1007/978-3-319-11779-9

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