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Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences,...

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Corporate Author: SpringerLink (Online service)
Other Authors: Bellur, Venkatakrishna V. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:https://doi.org/10.1007/978-3-319-10966-4

Internet

https://doi.org/10.1007/978-3-319-10966-4

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