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20200919103412.0 |
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151211s2013 xxk| s |||| 0|eng d |
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|a 9781137297112
|9 978-1-137-29711-2
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|a 10.1057/9781137297112
|2 doi
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|a HF5410-5417.5
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|a 658.8
|2 23
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|a Hackley, Chris.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Marketing in Context
|h [electronic resource] :
|b Setting the Scene /
|c by Chris Hackley.
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| 250 |
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|a 1st ed. 2013.
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| 264 |
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|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2013.
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| 300 |
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|a X, 230 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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| 520 |
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|a The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
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| 650 |
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|a Marketing.
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| 650 |
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|a Operations research.
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| 650 |
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|a Decision making.
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| 650 |
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|a Leadership.
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| 650 |
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|a Public relations.
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| 650 |
1 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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| 650 |
2 |
4 |
|a Operations Research/Decision Theory.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/521000
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515010
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| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513040
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
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|t Springer Nature eBook
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781137297105
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| 776 |
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8 |
|i Printed edition:
|z 9781349452033
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| 776 |
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|i Printed edition:
|z 9781349452026
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| 856 |
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|u https://doi.org/10.1057/9781137297112
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| 912 |
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
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