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Brandjack How your reputation is at risk from brand pirates and what to do about it /

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice t...

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Main Author: Langley, Q. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Marketing.
Public relations.
Leadership.
Market research.
Corporate Communication/Public Relations.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Online Access:https://doi.org/10.1057/9781137375360

Internet

https://doi.org/10.1057/9781137375360

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