Cover Image

Marketing in Context Setting the Scene /

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultu...

Full description

Main Author: Hackley, Chris. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Marketing.
Operations research.
Decision making.
Leadership.
Public relations.
Operations Research/Decision Theory.
Business Strategy/Leadership.
Corporate Communication/Public Relations.
Online Access:https://doi.org/10.1057/9781137297112

Internet

https://doi.org/10.1057/9781137297112

Similar Items