Global Marketing Strategy An Executive Digest /
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessi...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Edition: | 1st ed. 2016. |
| Series: | Management for Professionals,
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-26279-6 |