Market Entry in China Case Studies on Strategy, Marketing, and Branding /
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market e...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Management for Professionals,
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| Online Access: | https://doi.org/10.1007/978-3-319-29139-0 |