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Marketing Cases from Emerging Markets

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...

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Corporate Author: SpringerLink (Online service)
Other Authors: Mutum, Dilip. (Editor, http://id.loc.gov/vocabulary/relators/edt), Roy, Sanjit Kumar. (Editor, http://id.loc.gov/vocabulary/relators/edt), Kipnis, Eva. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Subjects:
Marketing.
Globalization.
Markets.
Leadership.
Market research.
Emerging Markets/Globalization.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Online Access:https://doi.org/10.1007/978-3-642-36861-5

Internet

https://doi.org/10.1007/978-3-642-36861-5

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