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Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and st...

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Corporate Author: SpringerLink (Online service)
Other Authors: Adhikari, Atanu. (Editor, http://id.loc.gov/vocabulary/relators/edt), Roy, Sanjit Kumar. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Edition:1st ed. 2017.
Subjects:
Marketing.
Service industries.
Globalization.
Markets.
Services.
Emerging Markets/Globalization.
Online Access:https://doi.org/10.1007/978-3-319-52697-3

Internet

https://doi.org/10.1007/978-3-319-52697-3

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