Digital Stractics How Strategy Met Tactics and Killed the Strategic Plan /
In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes an...
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| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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| Edition: | 1st ed. 2016. |
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| Online Access: | https://doi.org/10.1007/978-1-137-57483-1 |