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Customer Sense How the 5 Senses Influence Buying Behavior /

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to capti...

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Main Author: Krishna, Aradhna. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Leadership.
Management.
Marketing.
Operations research.
Decision making.
Industrial management.
Economics.
Management science.
Business Strategy/Leadership.
Operations Research/Decision Theory.
Innovation/Technology Management.
Economics, general.
Online Access:https://doi.org/10.1057/9781137346056

Internet

https://doi.org/10.1057/9781137346056

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