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Breaking Through, 2nd Edition Implementing Disruptive Customer Centricity /

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakth...

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Main Author:	Vandermerwe, S. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:	1st ed. 2014.
Subjects:	Marketing. Leadership. Customer relations—Management. Business Strategy/Leadership. Customer Relationship Management.
Online Access:	https://doi.org/10.1057/9781137395511

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