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Conference Proceedings Trends in Business Communication 2016

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The vari...

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Corporate Author: SpringerLink (Online service)
Other Authors: Becker, Timo. (Editor, http://id.loc.gov/vocabulary/relators/edt), Schneckenleitner, Peter. (Editor, http://id.loc.gov/vocabulary/relators/edt), Reitberger, Wolfgang. (Editor, http://id.loc.gov/vocabulary/relators/edt), Brunner-Sperdin, Alexandra. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Edition:1st ed. 2017.
Subjects:
Marketing.
Leadership.
Management—Study and teaching.
Business Strategy/Leadership.
Management Education.
Online Access:https://doi.org/10.1007/978-3-658-17254-1

Internet

https://doi.org/10.1007/978-3-658-17254-1

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