The relationships between food quality, service quality, perceived value for money, desires-congruence and self congruence on customer satisfaction and in turn lead to behavioural intentions and consumers' post purchase attitute in the restaurant industry
This study is therefore aimed to examine the extent to which food quality in presence of other variables...[et al.]
Main Author: | Siti Nurafifah Jaafar |
---|---|
Published: |
University of Surrey:
School of Management,
2010.
|
Subjects: |
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