The relationships between food quality, service quality, perceived value for money, desires-congruence and self congruence on customer satisfaction and in turn lead to behavioural intentions and consumers' post purchase attitute in the restaurant industry

This study is therefore aimed to examine the extent to which food quality in presence of other variables...[et al.]

Main Author: Siti Nurafifah Jaafar
Published: University of Surrey: School of Management, 2010.
Subjects:

KOLEKSI KHAS

Call Number: TP 372.5 .S5 2010
Accession Item Category Format Status Notes
1100076492 Tesis Book AVAILABLE