Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus /
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offerin...
| Main Authors: | , |
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| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2014.
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| Edition: | 1st ed. 2014. |
| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-05059-1 |