Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus /

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offerin...

Full description

Main Authors: Sain, Soumit. (Author, http://id.loc.gov/vocabulary/relators/aut), Wilde, Silvio. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:1st ed. 2014.
Series:Management for Professionals,
Subjects:
Online Access:https://doi.org/10.1007/978-3-319-05059-1
LEADER 03509nam a22006015i 4500
001 978-3-319-05059-1
003 DE-He213
005 20210623153536.0
007 cr nn 008mamaa
008 140630s2014 gw | s |||| 0|eng d
020 |a 9783319050591  |9 978-3-319-05059-1 
024 7 |a 10.1007/978-3-319-05059-1  |2 doi 
050 4 |a HF5410-5417.5 
072 7 |a KJS  |2 bicssc 
072 7 |a BUS043000  |2 bisacsh 
072 7 |a KJS  |2 thema 
072 7 |a KJSM  |2 thema 
082 0 4 |a 658.8  |2 23 
100 1 |a Sain, Soumit.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Customer Knowledge Management  |h [electronic resource] :  |b Leveraging Soft Skills to Improve Customer Focus /  |c by Soumit Sain, Silvio Wilde. 
250 |a 1st ed. 2014. 
264 1 |a Cham :  |b Springer International Publishing :  |b Imprint: Springer,  |c 2014. 
300 |a XVIII, 207 p. 35 illus., 2 illus. in color.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Management for Professionals,  |x 2192-8096 
505 0 |a Knowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix. 
520 |a Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for, and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized. 
650 0 |a Marketing. 
650 0 |a Information technology. 
650 0 |a Business—Data processing. 
650 0 |a Industrial psychology. 
650 0 |a Personnel management. 
650 0 |a Market research. 
650 1 4 |a Marketing.  |0 https://scigraph.springernature.com/ontologies/product-market-codes/513000 
650 2 4 |a IT in Business.  |0 https://scigraph.springernature.com/ontologies/product-market-codes/522000 
650 2 4 |a Industrial and Organizational Psychology.  |0 https://scigraph.springernature.com/ontologies/product-market-codes/Y20030 
650 2 4 |a Human Resource Management.  |0 https://scigraph.springernature.com/ontologies/product-market-codes/517000 
650 2 4 |a Market Research/Competitive Intelligence.  |0 https://scigraph.springernature.com/ontologies/product-market-codes/513030 
700 1 |a Wilde, Silvio.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783319050607 
776 0 8 |i Printed edition:  |z 9783319050584 
776 0 8 |i Printed edition:  |z 9783319381404 
830 0 |a Management for Professionals,  |x 2192-8096 
856 4 0 |u https://doi.org/10.1007/978-3-319-05059-1 
912 |a ZDB-2-SBE 
912 |a ZDB-2-SXBM 
950 |a Business and Economics (SpringerNature-11643) 
950 |a Business and Management (R0) (SpringerNature-43719)