Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /
This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but a...
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| Language: | English |
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Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
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| Edition: | 1st ed. 2013. |
| Series: | Management for Professionals,
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| Online Access: | https://doi.org/10.1007/978-3-642-36793-9 |