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Darwinian Fitness in the Global Marketplace Analysing the Competition /

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Main Author: Rajagopal, P. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2012.
Edition:1st ed. 2012.
Subjects:
Marketing.
Management.
Organization.
Planning.
Leadership.
Market research.
Economics.
Management science.
Business Strategy/Leadership.
Market Research/Competitive Intelligence.
Economics, general.
Online Access:https://doi.org/10.1057/9781137268334

Internet

https://doi.org/10.1057/9781137268334

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