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Luxury the Chinese Way The Emergence of a New Competitive Scenario /

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Lu...

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Main Author: Rovai, S. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edition:1st ed. 2016.
Subjects:
Marketing.
International business enterprises.
Management.
Industrial management.
Investment banking.
Securities.
International economics.
Trade.
Business.
Commerce.
International Business.
Innovation/Technology Management.
Investments and Securities.
International Economics.
Online Access:https://doi.org/10.1057/9781137537751

Internet

https://doi.org/10.1057/9781137537751

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