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Brand Champions How Superheroes bring Brands to Life /

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engage...

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Main Author:	Buckingham, I. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Edition:	1st ed. 2011.
Subjects:	Marketing. Leadership. Management. Business Strategy/Leadership.
Online Access:	https://doi.org/10.1057/9780230304659

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