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02197nam a22004935i 4500 |
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978-0-230-30465-9 |
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DE-He213 |
| 005 |
20200919094007.0 |
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cr nn 008mamaa |
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151214s2011 xxk| s |||| 0|eng d |
| 020 |
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|a 9780230304659
|9 978-0-230-30465-9
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| 024 |
7 |
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|a 10.1057/9780230304659
|2 doi
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| 050 |
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4 |
|a HF5410-5417.5
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| 072 |
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7 |
|a KJS
|2 bicssc
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|a BUS043000
|2 bisacsh
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|a KJS
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|a KJSM
|2 thema
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0 |
4 |
|a 658.8
|2 23
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| 100 |
1 |
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|a Buckingham, I.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 245 |
1 |
0 |
|a Brand Champions
|h [electronic resource] :
|b How Superheroes bring Brands to Life /
|c by I. Buckingham.
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| 250 |
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|a 1st ed. 2011.
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| 264 |
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1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2011.
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| 300 |
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|a XII, 209 p.
|b online resource.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
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|a A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
|
| 650 |
|
0 |
|a Marketing.
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| 650 |
|
0 |
|a Leadership.
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| 650 |
|
0 |
|a Management.
|
| 650 |
1 |
4 |
|a Marketing.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513000
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515010
|
| 650 |
2 |
4 |
|a Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515000
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
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|t Springer Nature eBook
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9780230220324
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349305919
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9781349305902
|
| 856 |
4 |
0 |
|u https://doi.org/10.1057/9780230304659
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| 912 |
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
|
