Brand Champions How Superheroes bring Brands to Life /
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engage...
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| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2011.
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| Edition: | 1st ed. 2011. |
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| Online Access: | https://doi.org/10.1057/9780230304659 |
| Summary: | A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement. |
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| Physical Description: | XII, 209 p. online resource. |
| ISBN: | 9780230304659 |