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Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing /

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research tha...

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Main Author:	Sutton, D. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2009.
Edition:	1st ed. 2009.
Subjects:	Marketing. Industries. Economic history. Economic History.
Online Access:	https://doi.org/10.1057/9780230100435

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