Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing /
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research tha...
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2009.
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| Edition: | 1st ed. 2009. |
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| Online Access: | https://doi.org/10.1057/9780230100435 |
| Summary: | Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. |
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| Physical Description: | XII, 210 p. 9 illus. online resource. |
| ISBN: | 9780230100435 |