Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
Some scholars propose that the concept of market orientation needs to be extended to encompass a company’s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multi‑stage marketing (MSM). For B‑to‑B settings, MSM entails the expanded cons...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
|
| Edition: | 1st ed. 2014. |
| Series: | Business-to-Business-Marketing
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-05559-2 |