Business Essentials for Strategic Communicators Creating Shared Value for the Organization and its Stakeholders /
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issu...
| Main Authors: | , |
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| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2014.
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| Edition: | 1st ed. 2014. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9781137385338 |