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Beyond the Business Plan 10 Principles for New Venture Explorers /

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to un...

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Main Authors: Bridge, S. (Author, http://id.loc.gov/vocabulary/relators/aut), Hegarty, C. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Leadership.
Small business.
Management.
Public relations.
Entrepreneurship.
Development economics.
Business Strategy/Leadership.
Small Business.
Corporate Communication/Public Relations.
Development Economics.
Online Access:https://doi.org/10.1057/9781137332875

Internet

https://doi.org/10.1057/9781137332875

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