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Business Essentials for Strategic Communicators Creating Shared Value for the Organization and its Stakeholders /

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issu...

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Main Authors: Ragas, M. (Author, http://id.loc.gov/vocabulary/relators/aut), Culp, E. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Management information systems.
Management.
Organization.
Planning.
Leadership.
Business.
Public relations.
Business Information Systems.
Business Strategy/Leadership.
Popular Science in Business and Management.
Corporate Communication/Public Relations.
Online Access:https://doi.org/10.1057/9781137385338

Internet

https://doi.org/10.1057/9781137385338

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