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03371nam a22005775i 4500 |
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978-1-137-38533-8 |
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DE-He213 |
| 005 |
20200919012415.0 |
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cr nn 008mamaa |
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151222s2014 xxu| s |||| 0|eng d |
| 020 |
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|a 9781137385338
|9 978-1-137-38533-8
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| 024 |
7 |
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|a 10.1057/9781137385338
|2 doi
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|a HD30.2
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|a KJQ
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|a KJQ
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|a 658.4038
|2 23
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| 100 |
1 |
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|a Ragas, M.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 245 |
1 |
0 |
|a Business Essentials for Strategic Communicators
|h [electronic resource] :
|b Creating Shared Value for the Organization and its Stakeholders /
|c by M. Ragas, E. Culp.
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| 250 |
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|a 1st ed. 2014.
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| 264 |
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1 |
|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Macmillan,
|c 2014.
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| 300 |
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|a XX, 211 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
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|a The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. .
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| 650 |
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0 |
|a Management information systems.
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| 650 |
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|a Management.
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| 650 |
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|a Organization.
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| 650 |
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0 |
|a Planning.
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| 650 |
|
0 |
|a Leadership.
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| 650 |
|
0 |
|a Business.
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| 650 |
|
0 |
|a Public relations.
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| 650 |
1 |
4 |
|a Business Information Systems.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/522030
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| 650 |
2 |
4 |
|a Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515000
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| 650 |
2 |
4 |
|a Organization.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/516000
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/515010
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| 650 |
2 |
4 |
|a Popular Science in Business and Management.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/Q42000
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| 650 |
2 |
4 |
|a Corporate Communication/Public Relations.
|0 https://scigraph.springernature.com/ontologies/product-market-codes/513040
|
| 700 |
1 |
|
|a Culp, E.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer Nature eBook
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781137387738
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349481880
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349481873
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| 856 |
4 |
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|u https://doi.org/10.1057/9781137385338
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| 912 |
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|a ZDB-2-PBM
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| 912 |
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|a ZDB-2-SXBM
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| 950 |
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|a Palgrave Business & Management Collection (SpringerNature-41135)
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| 950 |
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|a Business and Management (R0) (SpringerNature-43719)
|
