Cover Image

QR Code

Principles of integrated marketings communications : a Malaysia casebook

Main Author:	Hasrina Mustafa, Prof. Madya, Dr. (Author)
Other Authors:	Siti Aishah Chu Abdullah, Shuhaida Md. Noor
Published:	Pulau Pinang, Malaysia: Penerbit Universiti Sains Malaysia, 2022
Subjects:	Communication in marketing Advertising campaigns Branding (Marketing) Government publications -- > Malaysia

Similar Items

Introduction to marketing communication : an integrated approach John Burnett.
by: Burnett, John
Published: (1998)

Promotion and integrated marketing communications Richard J. Semenik.
by: Semenik,Richard J.
Published: (2002)

Strategic thinking for advertising creatives Alice Kavounas Taylor.
by: Taylor, Alice Kavounas
Published: (2013)

Advertising campaign strategy : a guide to marketing communication plans Donald Parente.
by: Parente,Donald
Published: (2000)

Public information campaigns & opinion research : a handbook for the student & practitioner edited by Hans-Dieter Klingemann, Andrea Rommele.
Published: (2002)

A closer look at advertising : when, where, why, and how to advertise.
Published: (1999)

A master class in brand planning : the timeless works of Stephen King edited by Judie Lannon, Merry Baskin.
Published: (2007)

Brand new brand thinking : brought to life by 11 experts who do edited by Merry Baskin and Mark Earls.
Published: (2002)

Encyclopedia of major marketing campaigns Thomas Riggs, editor..
Published: (2000)

The art of advertising : top advertisers reveal the secrets of successful, creative and innovative advertising.
Published: (2004)

Advertising media planning : a brand management approach Larry D. Kelley and Donald W. Jugenheimer.
by: Kelley,Larry D.

Brands in the balance meeting the challenges to commercial identity Kevin Drawbaugh.
by: Drawbaugh, Kevin
Published: (2001)

Brand management : co-creating meaningful brands Michael Beverland .
by: Beverland, Michael
Published: (2021)

Campaign planner for promotion and IMC Shay Sayre.
by: Sayre,Shay
Published: (2002)

Brand marketing : building winning brand strategies that deliver value and customer satisfaction William M. Weilbacher.
by: Weilbacher, William M.
Published: (1993)

The experience effect : engage your customers with a consistent and memorable brand experience Jim Joseph.
by: Joseph, Jim
Published: (2010)

Retail marketing and branding : a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke.
by: Perrey, Jesko
Published: (2011)

Partnership marketing : how to grow your business and transform your brand through smart collaboration Ron Kunitzky.
by: Kunitzky, Ron
Published: (2011)

Brands : interdisciplinary perspectives edited by Jonathan E. Schroeder..
Published: (2015)

Integrated marketing communications David Pickton and Amanda Broderick.
by: Pickton, David
Published: (2001)

It's not about size : bigger brands for smallerbusinesses Paul Dickinson.
by: Dickinson Paul
Published: (2001)

Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack.
by: Clow, Kenneth E.
Published: (2010)

Integrated advertising, promotion, and marketing communications Kenneth E. Clow & Donald Baack.
by: Clow, Kenneth E.
Published: (2002)

Integrated marketing communications : strategic planning perspectives Keith J. Tuckwell.
by: Tuckwell, Keith J.
Published: (2005)

Pemasaran politik di Malaysia editor Shireen Haron dan Zuraidah Musib.
Published: (2012)

Integrated Advertising, Promotion, and Marketing Communications Kenneth E. Clow, Donald E. Baack.
by: Clow, Kenneth E.
Published: (2014)

Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald E. Baack.
by: Clow, Kenneth E.
Published: (2006)

Advertising, promotion and supplemental aspects of integrated marketing communications Terence A. Shimp.
by: Shimp, Terence A.
Published: (1997)

Integrated marketing communications : strategic planning perspectives Keith J. Tuckwell.
by: Tuckwell, Keith J., 1950-
Published: (2007)

Advertising, promotion and supplemental aspects of integrated marketing communications Terence A. Shimp.
by: Shimp, Terence A.
Published: (2003)

The customer revolution : how to thrive when customers are in control Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis.
by: Seybold, Patricia B.
Published: (2001)

Brand manners : how to create the self-confident organization to live the brand Hamish Pringle and William Gordon.
by: Pringle, Hamish
Published: (2001)

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world Rick Mathieson.
by: Mathieson, Rick
Published: (2010)

Build a brand in 30 day : with Simon Middleton, the brand strategy guru Simon Middleton.
by: Middleton, Simon
Published: (2010)

Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller.
by: Keller, Kevin Lane, 1956
Published: (2008)

Marketing communications John Egan.
by: Egan, John, 1952-
Published: (2015)

Malaya and Singapore during the Japanese occupation edited by Paul H. Kratoska.
Published: (1995)

How come your brand isn't working hard enough? : the essential guide to brand management Peter Cheverton.
by: Cheverton, Peter
Published: (2002)

The brand management checklist : proven tools and techniques for creating winning brands Brad VanAuken.
by: VanAuken, Brad
Published: (2002)

The idea of political marketing Nicholas J. O' Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
Published: (2002)