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Brand management : co-creating meaningful brands

Main Author: Beverland, Michael (Author)
Published: Los Angeles: SAGE, [2021]
Edition:Second edition
Subjects:
Brand name products
Branding (Marketing)

KOLEKSI TERBUKA

Call Number: HF 5415.1255 .B4 2021
Accession Item Category Format Status Notes
1100114950 Open Shelf Book AVAILABLE

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