A closer look at advertising : when, where, why, and how to advertise.
Professor John A. Quelch, Dean of the London Business School and former Professor of Marketing at Harvard Business School, discusses strategies for advertising a variety of products in multi-media markets. Provides an over-view of a basic advertising campaign, including: the promotional mix, adverti...
Full description
| Corporate Author: |
RMI Media Productions |
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| Language: | English |
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| Published: |
Olathe, KS:
RMI Media Productions,
1999.
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| Subjects: |
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