A closer look at advertising : when, where, why, and how to advertise.
Professor John A. Quelch, Dean of the London Business School and former Professor of Marketing at Harvard Business School, discusses strategies for advertising a variety of products in multi-media markets. Provides an over-view of a basic advertising campaign, including: the promotional mix, adverti...
| Corporate Author: | |
|---|---|
| Language: | English |
| Published: |
Olathe, KS:
RMI Media Productions,
1999.
|
| Subjects: |