Holdings: Advertising, promotion and supplemental aspects of integrated marketing communications

Main Author:	Shimp, Terence A.
Published:	Fort Worth: Dryden Press, 1997.
Edition:	4th ed..
Subjects:	Marketing -- > Management Marketing Advertising

Call Number:	HF 5415 S556 1997

Accession	Item Category	Format	Status	Notes

1000385489

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